About US
Our Background
Play It FWD is here to focus on the WHOLE athlete. Contract negotiations and building your brand are expected from any agent, but we also focus on what comes after THE DEALS. We assist athletes in navigating their futures so that their success in their sport translates to success in business and in life.
Our Mission
Play It FWD empowers and equips athletes, entertainers, influencers, and their families with the tools, education, and strategies they need to prepare for success on and off the field through trusted representation. We are committed to protecting our clients’ interests, amplifying their voices, and creating opportunities that extend beyond the game—ensuring every play today moves their legacy forward.
Our Vision
Our vision is to redefine athlete, entertainer, and influencer representation by building a culture of integrity, empowerment, and legacy for clients who are not only competitors, but leaders, entrepreneurs, and legacy builders.
Play It FWD strives to become the premier and trusted sports and entertainment agency that prepares and guides clients and their families through every stage of their journey—on the field, in business, and across generations—so that their impact endures long after the game ends.